Serafi was founded to give new life to deadstock natural materials. 

We aim to carry out a circular fashion business model through the process of upcycling.

"To 'upcycle' is to take something that already exists and then improve upon it, or turn it into a fresh item, meaning that you're not seeking out new, raw materials to start from scratch." - Elle Magazine UK

In our case, it means using meticulously sourced surplus natural hides that will now remain in circulation rather than heading to the landfill.

Using these natural hides, Serafi specializes in creating elevated, distinctive pieces made by hand in small batches by some of the best artisans in the Garment District of NY, NY. Each Serafi item comes with a Unique Identification Number that may be used to trace the hide's origin story. Some were the byproduct of government-mandated population cullings, some a byproduct of the meat industry, and some have outlying narratives. The one common denominator: they would have each become waste. 



The Serafi name comes from seraphim angels in the book of Isaiah.
Isaiah 6:

In the year that King Uzziah died, I saw the Lord, high and exalted, seated on a throne; and the train of his robe filled the temple. Above him were seraphim, each with six wings: With two wings they covered their faces, with two they covered their feet, and with two they were flying. And they were calling to one another:

“Holy, holy, holy is the Lord Almighty;
the whole earth is full of his glory.”

At the sound of their voices the doorposts and thresholds shook and the temple was filled with smoke.

“Woe to me!” I cried. “I am ruined! For I am a man of unclean lips, and I live among a people of unclean lips, and my eyes have seen the King, the Lord Almighty.”

Then one of the seraphim flew to me with a live coal in his hand, which he had taken with tongs from the altar. With it he touched my mouth and said, “See, this has touched your lips; your guilt is taken away and your sin atoned for.”

Then I heard the voice of the Lord saying, “Whom shall I send? And who will go for us?”

And I said, “Here am I. Send me!”